Tabby’s Place is a cat shelter in Ringoes, New Jersey. They pride themselves on finding a home for cats in unfortunate situations by housing them at the shelter until their adoption day. This ad campaign uses a bright color palette of blue, yellow, and orange to represent the friendly environment that Tabby’s Place provides to its customers and cats. The font choice is bold and demanding to match this campaign’s headlines and taglines. The tone of the campaign is meant to make the audience want to adopt from or donate to the organization.