Concord is a communication platform designed for creating communities. It’s often used by gamers, but it’s also used by various other groups for discussions, collaboration, and socializing. Concord allows users to chat via text, voice, or video, and it offers features like channels, which are separate chat rooms for different topics, and roles, which can assign permissions to users based on their roles in the community.This rebrand is a series of advertisments that demonstrate peaceful coexistence among gamers and those who just want to chat. The color palette is green to reflect that calming atmosphere that Concord represents. The secondary palette is a silver-gray to modernize the brand and make it simple. The font choice is gothic and gamer-like to reach its main target audience.